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SUBCULTURES "BRASILIDADES"

Client: Netshoes

Following the success of the original series “Subculturas”, PELEJA produced a new season in partnership with Netshoes focused on the universes of Brazilian fan clubs. There were 3 episodes investigating musical movements that influence people around Brazil, and finally focusing on different states and fan clubs in the North and Northeast:

Tecnobrega connected to Paysandu, in Pará.
Reggae connected to Maranhão and Sampaio Corrêa.
Pagodão influencing the Vitória fans, in Bahia.

Numbers

03

episodes

+700k

views on
all platforms