LIBERTADORES FINAL

Client: Puma

Brazilian and foreign team shirts are everywhere. Much more than just a uniform for going to the stadium or playing soccer, they have become a fashion item.
PELEJA, in partnership with KTO, investigated why soccer boobs are increasingly appearing in the favelas, at dances and even in music videos; in addition to the entire parallel market that the phenomenon has created. This is another episode in our “Subcultures” series.